Sustainable Beauty

It all started when Ai Fang traveled to the Rose Valley in Bulgaria to find the purest rose ingredients. Here, she experienced how local farmers, using traditional cultivation methods and immediate harvesting, ensure rose water and rose oil of the highest quality – always sustainable, ethical, and with deep respect for nature.

The encounter with local farmers was an eye-opening experience – they shared their natural and traditional cultivation methods and explained how they ensure the highest quality of rose water and rose oil through immediate harvesting and distillation.

Bulgarian rose, also known as Damask rose, is an iconic and highly prized flower that has been cultivated for centuries. It is known for its exceptional beauty and deep fragrance, but its benefits extend far beyond the aesthetic. The rose has long been recognized for its healing properties and is often used in skincare and aromatherapy.

It contains over 300 beautifying components, possesses strong anti-inflammatory properties, and is rich in vitamins C and A. These nutrients keep the skin soft and hydrated, reduce redness and irritation, and help improve skin elasticity. Furthermore, it promotes cell regeneration and contributes to healthier, more radiant skin.

Our skincare selection includes everything from gentle foam cleansers to nourishing creams and moisturizing serums to oil balm masks. Each product is created with a focus on sustainability and ethical sourcing. More than 70% of the natural ingredients come from local organic farms in Bulgaria, ensuring that our products are both effective and responsibly produced.

All our products are CE-certified and officially approved. They are free from synthetic fragrance and alcohol, and are never tested on animals. We exclusively use pure, natural, high-quality ingredients with documented effectiveness.